About Us

AF Holdings Pte. Ltd. was founded by Alvin Fu.  AF Holdings is amongst one of the more established and reputable real estate company in Singapore. Its principal activities focus on investments, sales and rental of luxury residential and prime commercial real estate.

We concentrate on providing a quality service where every single property we market, no matter its value, is given the best possible profile and exposure, ensuring strong results. We also provide investment advice and negotiation in acquiring residential and commercial properties as well as rental services to home owners, buyers and tenants.

AF Holdings also provide Merger and Acquisition (M&A) services as well. Our M&A team provides strategic and financial advice on acquisition and divestment of private and public companies, valuation, due diligence on acquisition targets and negotiation with buyers or sellers.

We have a highly personal approach to our customers, making sure that we fully hear, understand and cater to each one’s needs. The result is that we have clients who are comfortable with us, who trust our advice and are secure in the knowledge that what we have to offer is highly professional and effective.

“AF Holdings has over $1 billion in assets under management, which includes both globally and in Singapore.”

Our Vision

To be Asia Pacific’s leading conglomerate company

Our Mission

To build a lifetime relationships with our customers and communities

Our Core Values

Commitment and practice of our core values are pivotal to achieving our mission and vision.

Our reputation is based on trust and the ability to fulfill our promises to clients and employees. We do so by being honest in our dealings and being responsible in our actions. We ensure that everyone holds the highest ethical standards in every decision we made.

Customer Focus
Our success is strongly based on our customer focus. We understand and anticipate our clients’ needs & wants; treating them with respect and entrusting us. We aim to offer them quality services to enhance business success.

Business Excellence
We are committed to doing the best and being the best. We seek for continuous improvements and take pride in what we do. We do things to the highest possible standards.

Along with our mission, remind us of what our organization is about.

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Alvin Fu
CEA Licence No.:
L3010313J / R028871G
+(65) 9326 8888